Save the Sea Turtles
ADVERTISING CAMPAIGN
Sea turtles have existed for over 100 million years. But now they are endangered and we have to do our part to help preserve this endangered species and their habitat! This campaign was developed with the city of Longboat Key and Mote Marine Laboratory as an effort to save sea turtles.
2019 Suncoast Addy awards— Gold and Best in category
Two major challenges facing turtles in this area are lights shining on to the beach and beach
furniture left out at night. Our main message focuses on getting tourists coming on to the island to
turn off or shield their porch lights and move their furniture back from the beach. We chose to target
hotels, resturants and other major public torist areas to get our message to the visitors of long boat key
BEACH ACCESS SIGNS
RACKCARDS
FLYERS/POSTERS
MERCHAINDISE
RAIN REVEAL ART
It rains a lot in Florida, especially during the summer. We are going to use that to our advantage by installing rain reveal artwork in big public places. This works by spraying the concrete with a waterproof seal using a stencil and then when it rains, our message is revealed.
TABLE TENTS
PLACEMAT FOR KIDS
COASTERS
LIGHT SWITCH CLING
BEACH TAG
DOOR HANGERS
ELEVATORS
THANK YOU
Designer: Silpa Joe
Illustrator: India Boeckh