Ocean Spray

ADVERTISING CAMPAIGN

OCEAN SPRAY—an established brand rooted in history and a champion for cranberries, is being bogged down and lacking a meaningful relationship with millennials.

OUR MISSION—was to make this brand stand for something, to be seen as more than just juice, but instead a catalyst for change and awareness towards issues that generate a buzz with a new generation.

OUR SOLUTION—was to transcend traditional advertising, and create a culture behind cranberries that would foster a lasting relationship with millennials.

2019 National Addy Award—Gold

2019 Regional Addy Awards—Gold

2019 Suncoast Addy Awards—Golds

2018 Adobe Achievement Awards—Semifinalist